SELECT ACCOMPLISHMENTS

• Increased sales from $0 to $8M sales from one high profile client alone, annually.
• Doubled sales in first 2 years with present company.
• Consistently boosted profit margins.
• Mentored sales staff to consistently exceed sales targets.

PROFESSIONAL EXPERIENCE

Choisy Laboratories Ltd., Mississauga, ON

Ontario Sales Manager, 2007 - Present

• Manage sales team.    Training, evaluations, corrective actions.
• Key account management.
• Manage branch office, warehouse, and sales personnel in Ontario.
• New major account developments.
•  Strategic and tactical sales and marketing plans
• Budgets, forecasts
• New market penetrations

PROFESSIONAL EXPERIENCE

(Continued)

Triple C

Owner / Operator,   Virginia, U.S. 2003 - 2007

• New business start-up.  Responsible for all facets of operation including procurement, sales, hiring, training, inventory, customer relations.
• Warehouse management
• Staff management

Choisy Laboratories Ltd., Mississauga, ON

Ontario Sales Manager, 1999 - 2003

• Managed sales within Ontario region. Report to VP of Sales. Liaised effectively with all levels within accounts - including purchasing, divisional management, regional and national managers - as part of sales and budget planning.
• Developed winning sales team through tutoring, mentoring, coaching.
• Addressed deficiencies in sales processes. Revamped sales training, customer service and shipping procedures, directly contributing to increased sales, improved customer retention, organized sales teams as well as improved accountability in each sales department. 
• Doubled sales within first 2 years. 
• Introduced minimum order standard after performing product by customer analysis, leading to 4% profit margin improvement.
• Managed branch office, warehouse, and sales personnel in Ontario.

West Penetone, Ltd.

Sales Manager (Ontario), 1994 - 1999

Industry Manager (North America), Supermarkets, 1993 - 1994

Sales Supervisor (Ontario), Supermarkets, 1988 - 1993

• Developed annual sales plans and budgets for Canada and & U.S.  Managed all sales within region. Dealt with all levels within accounts including purchasing, divisional management, regional and national managers.
•  Penetrated U.S. market resulting in $80,000 first year sales, using limited resources and costs.
• Introduced sales process changes after performing product by customer analysis that directly led to accelerated profit margin improvements and increased sales by over 8%, exceeding sales plans.
• Increased initial sales from $200,000 to $1.5M with average yearly increase of 8% thereafter, double the usual plan.
• Identified and resolved deficiencies in warehousing, staffing, and customer service procedures, directly impacting customer retention levels with no loss of customers to competition.
• Trained, mentored and supervised sales representatives.
• Team building
• Team motivation

H.J. Heinz Company of Canada, North York, ON

Food Service Major Distributor Sales Manager, 1983 - 1988

• Manager of sales and promotions to foodservice and hospitality accounts.
• Negotiated successfully with foodservice distributors and buyers through effective promotion of competitive advantage opportunities.
• Improved sales promotion process through implementation of own software program.
• Increased sales by over 100% within first 3 years. Increased sales by minimum of 11% each year thereafter. Volume increased on par with sales revenue. Successfully increased productivity while keeping costs low.
• Organized all corporate and product marketing activities for presentations and display at trade shows.
• Trained, mentored and supervised sales representatives.
• Promoted from Food Service Sales Representative.

SOFTWARE SKILLS

Microsoft Office

Goldmine CRM (Customer Relationship Management) Software

EDUCATION

Sheridan College, Oakville, ON

Humber College, Toronto, ON

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